Seeing is Believing

As most of you know, Wednesday afternoon is my favorite time at Think-A-Holic Lounge. The place is virtually empty then and the sun's usually shining outside and most of the world's at work. That's mainly why I mosey on down to the Lounge every Wednesday. Because, when most people are out running things or being run by things, I'm hiding out. And enjoying my favorite beverages while watching the ol' Boob Tube. A combination you just can't beat.

Today I asked Angus McCloud — our big-ass head bartender and the 400-year-old ghost of a dead Scottish poet — to turn on the new TV set. The one that shows "hacker videos" instead of the regular lineup of sports and game shows and beer commercials and those hot Mexican soaps that are so addictive.

We were in luck. A commercial for Angus McCloud's own invention — Death-A-Hol — had just begun airing. I asked ol' Angus who did the commercial and how he got it on TV in the first place.

"It don't matter," the ugly old spook chuckled, enjoying his recreational use of bad English, "if it's on TV, it's real, don't you know?" I knew he was hiding something but I didn't feel up to the pursuit.

"Oh, I believe it, all right," I replied with a loud sigh and then I tossed back a whole double shot of the less-popular think-a-hol, the elixir that makes you think and a product that's never been advertised on TV and probably never will be. I knew packaging rules the beverage industry, just like every other industry.

"Death-A-Hol is already a marketing success," Angus cooed, interrupting my thoughts and making me want to bounce the empty shot glass off the back of his homely head. But, I didn't. Instead, I ordered a single shot of Death-A-Hol, which is nothing but think-a-hol under a different label.

As I sipped the greenish liquid, I had to remind myself that it was only the original, amber-colored think-a-hol with blue food coloring added. But, at a premium price, mind you. Besides, I was drinking what I was seeing on TV. So, who cares? Suddenly, and in spite of my own better judgment, I felt less like Michael Casher's alter ego and more like the Real McCoy.

"Barkeep!" I shouted at the back of Angus McCloud's big-ass head. "More Death-A-Hol! And don't stop bringing it."

this story to be continued...

Head Game

Even at the edge of the space-time continuum, where places like Think-A-Holic Lounge can exist without taking up any physical space in the universe, people know that nothing sells a product like its packaging. Even Angus McCloud, our big-ass head bartender (and the 400-year-old ghost of a dead poet from Scotland) knows that you can sell gullible people shit by the bucketful if you make it look like gourmet food.

Ol' Angus even went one step further than that this past week when he got the big, bright idea that think-a-hol wasn't selling as well as it should, like the "joy juice" everybody thought it was. Well, hell, I can tell you why it's not selling very well anymore. Think-a-hol was invented to make people think and it's quite obvious that thinking isn't much of a pastime anymore for anyone. Except for me, of course, and a handful of faithful regulars at Think-A-Holic Lounge.

So, Angus came up with a little packaging gimmick this past week and, I've got to give the old spook credit, it seems to be a real winner. One of the local distillers of think-a-hol agreed to re-package his product in a black bottle with a brand-new new label on it (see pic).

It's the exact same think-a-hol elixir that all the distilleries on this side of the cosmos use, with a little something extra inside: blue food coloring, which makes the amber think-a-hol look like ghoulish, green "devil booze". None of us Lounge lizards can stomach the sight of the stuff or its dark-ass packaging but, ever since the repackaging deal, Death-A-Hol has become the number-one-selling elixir at Think-A-Holic Lounge. Go figure.

(I'd tell you why it's so popular and with whom, but I couldn't do that and keep a straight face.)